SHELLEY LOVING SERVES IT
Shelley Loving's passion lies in helping others cook and eat a little healthier without dieting or having massive restrictions. After her husband’s heart attack, she decided to take ownership of their health by cleaning up what they were eating. After two nutrition schools and culinary school, she now teaches others what she applied to her own life. Eating healthy doesn’t have to be complicated, time-consuming, or boring. And Shelley is on a mission to teach you how to do it in a way that will leave you feeling great. Her certifications include Certified Integrative Nutrition Health Coach, Certified Culinary Nutrition Expert, and Certified Professional Cook.
What were your influences that inspired your cookbook?
I always had the hardest time finding healthy AND delicious recipes online. When looking for recipe inspiration, I often found recipes that claimed the word “healthy” but were full of ingredients that were not healthy at all. I wanted to create a book of recipes that used simple ingredients, but also ones that will help keep the inflammation down and I also wanted them to taste delicious. Are there any specific terms you have with yourself to make sure to put out the best version of yourself possible?
Serve. My mindset is always to remember the “why” behind my business. I want to help others. My terms are simple. My husband and I were given a second chance together after he survived his heart attack. Now my mission is to serve and educate others to help prevent a tragic health scare like the one we went through. Food is such a powerful source for our overall health yet most of us do not make the connection between our food choices and our health. I want to change that. When I feel overwhelmed with work, I just rest, fill my cup up by taking a little time off, and then hit the ground running by serving others. It brings me joy to watch others learn simple ways to eat a little healthier. How did you magnify what needs to be changed when writing your book?
I created a cookbook with the idea of “simple, healthy and delicious”. I wanted my recipes to serve others in a healthy way, but also be full of different flavors. I want to squash the idea that healthy recipes have to be bland or boring. I also wanted to keep my book free of inflammatory ingredients like dairy, gluten, and white refined sugar. These foods are not “healthy” in my book so leaving those out of my recipes ensures they are nutritious. Who helps aid you when you are being too hard on yourself?
When I start down the path of self-sabotage, my friend Nicole is also there to help me back into reality. Being an entrepreneur is grueling. There is no manager to hold you accountable if things don’t get done. There is no marketing firm to help grow the business. There is no film crew waiting to film all my cooking classes. It all lands on me. And if I don’t hit my goals, I am really hard on myself. That is where Nicole reminds me how much I have accomplished in such a short amount of time. Is there anything in terms of your cooking career that may seem too overwhelming? How have you navigated in being able to share the load of your work with others in the process?
When I began Shelley Can Help, I envisioned myself like Martha Stewart. I thought I’d be in the kitchen all day creating beautiful recipes. What I have realized is that part of the business is only about 15% of it. I spend most of my time at the computer networking, marketing, planning my online classes, executing a social media plan, updating my website, and more. Hiring my virtual assistant, Stephanie, has been the best investment in my business to date. She takes some of this load off of my shoulders so I am able to stay creative in the kitchen. I also love creating new online classes and events to keep my clients engaged and inspired. Healthy eating is a journey that requires daily practices. If I keep my content fresh, it keeps my audience inspired to keep going. Any burst of creativity that you're experiencing right now?
I am working (along with Stephanie) on new content for 2023. It’s quite fun to create new services and recipes for my followers. I love creating online courses and classes so I can influence and inspire others no matter where they live. I want my website to be a trusted landing place for people to feel encouraged and inspired in their own kitchens. How do you keep the fun in your work?
I love what I do. Helping others own their health just by cooking some healthier recipes makes me so happy. Cooking healthy is fun for me. Over the past 8 years I have watched my husband heal because of what I’m creating in the kitchen. I’ve never felt better in my life, so when I get to share that with others, it’s fun for me. Leave LINKS for your book and how to find YOU!
www.whatsonyourfork.com www.shelleycanhelp.com www.instagram.com/shelleycanhelp www.facebook.com/shelleycanhelp www.pinterest.com/shelleycanhelp https://www.youtube.com/channel/UCjcMnhFYxjG3SNDk1fEPtDA www.linkedin.com/in/shelleycanhelp www.tiktok.com/@shelleycanhelp